Month: November 2020

TAAT Launch in Ohio Continues with Over 3.7 Million Ad Engagements and Strong Conversion Rate on TryTAAT; Final TAAT Pack Designs Revealed Featuring BOGO Promotion

With the launch of TAAT™ in Ohio currently underway, the Company is pleased to announce that the digital marketing campaign for its TryTAAT landing page has distributed approximately 13 million advertisements, with over 3.7 million ad engagements and visits to TryTAAT originating from more than 90 countries internationally despite no current advertising outside of the …

TAAT Launch in Ohio Continues with Over 3.7 Million Ad Engagements and Strong Conversion Rate on TryTAAT; Final TAAT Pack Designs Revealed Featuring BOGO Promotion Read More »

“Sneak Peek”: Taat Reveals First Placements of In-Store Graphics in Select Locations of Ohio Tobacco Retailers

The Company has undertaken efforts to prepare its in-store presence in select tobacco points of sale in Ohio that will be carrying Taat upon its launch this quarter. In addition to determining shelf positioning for Taat relative to competing products in the tobacco category, the Company is also placing promotional graphics such as posters in …

“Sneak Peek”: Taat Reveals First Placements of In-Store Graphics in Select Locations of Ohio Tobacco Retailers Read More »

Taat Releases Video Advertisements as Part of Ohio Launch Campaign; CEO Setti Coscarella Appointed to Taat’s Board of Directors

To augment current digital marketing initiatives, the Company has produced a series of video advertisements which are to be shown to potential users of Taat in the United States, who are current tobacco smokers of legal age. Between short-form brand advertisements as well as a 45-second segment featuring the Company’s CEO Setti Coscarella briefly narrating …

Taat Releases Video Advertisements as Part of Ohio Launch Campaign; CEO Setti Coscarella Appointed to Taat’s Board of Directors Read More »

Taat Producing 600 lb / 272 kg of Beyond Tobacco™ Per Day, Increased Capacity from Upgraded Equipment can Provide Material for up to 2.1 Million Taat Cartons Per Year

After beginning large-scale in-house production of Taat’s Beyond Tobacco™ base material, the Company has already reached 50% of its production capacity even before launching. Each 16-hour day of production yields approximately 600 lb / 272 kg of Beyond Tobacco™, which is sufficient to produce one full 1,440-carton pallet of Taat. Based on current volumes, the …

Taat Producing 600 lb / 272 kg of Beyond Tobacco™ Per Day, Increased Capacity from Upgraded Equipment can Provide Material for up to 2.1 Million Taat Cartons Per Year Read More »