LAS VEGAS and VANCOUVER, MARCH 11, 2022 - TAAT™ GLOBAL ALTERNATIVES INC. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) (the “Company” or “TAAT™”) is pleased to announce that its flagship TAAT™ brand is now featured at the beginning of all episodes of “In the Huddle”; a professional football podcast hosted by Vinny Bonsignore, who is a sports reporter for Las Vegas’ largest print newspaper. Beginning in 2021, the Company incorporated sports-related sponsorships into its marketing strategy in categories to include professional bull riding, boxing, and stock car racing. As a non-tobacco product, TAAT™ benefits from the ability to take out public-facing advertisements and sponsorships in the United States, a practice that has long been prohibited for tobacco companies. As one of the country’s most popular sports, TAAT™ has chosen to pursue professional football as a sponsorship category to broaden its scope of exposure as the Company continues to grow its footprint.
The parent network of the “In the Huddle” podcast has provided TAAT™ this sponsorship at no monetary cost, as the TAAT™ principles of Beyond Tobacco™ and Beyond Nicotine™ align with the network’s values. Through repetitive mentions of the TAAT™ name and messaging on “In the Huddle”, as well as various other placements in media and live event appearances, the Company anticipates it can continuously generate new awareness and fortify existing awareness of its brand as a better alternative to tobacco cigarettes.
For more information about the “In the Huddle” podcast, please access the following web page: https://lvsportsnetwork.com/in-the-huddle/
A transcribed version of the TAAT™ advertisement currently played at the beginning of each “In the Huddle” podcast episode is shown below:
“Raider Nation ‘In the Huddle’ is all about giving our fans the best opportunities in life. TAAT™ is a new product that allows smokers to enjoy the sensations of smoking with zero tobacco and zero nicotine content. Finally, a cigarette you can feel good about! Similar to Raider Nation rituals of winning championships. TAAT™ offers the ‘Beyond Nicotine™’ experience with its Beyond Tobacco™ base material in taste, smell, touch, sight, and sound without nicotine or tobacco. TAAT™ offers a better option to completely remove nicotine intake without compromising the smoking experience. TAAT™ Beyond Tobacco™. Raider Nation, get your free pack of TAAT™ today at trytaat.com.”
Vinny Bonsignore, who is a sports reporter for Las Vegas’ largest print newspaper, is pictured above at an event for the “In the Huddle” professional football podcast (hosted by Mr. Bonsignore) in which TAAT™ sponsorship was on display. At the beginning of each “In the Huddle” podcast episode (weekdays from 4:00 pm to 6:00 pm Pacific), a sponsor message for TAAT™ is played, which the Company believes could be a key tool for generating and sustaining awareness of its brand as a better alternative to tobacco cigarettes.
Readers using news aggregation services may be unable to view the media above. Please access SEDAR or the Investor Relations section of the Company’s website for a version of this press release containing all published media.
TAAT™ Chief Executive Officer Setti Coscarella commented, “Over the past several years, podcasts have generated an exceptional level of listener engagement given the conversational format that is conducive to easy listening, as well as the flexible options for enjoying them at any time of day on a variety of devices. I have personally been interviewed on numerous podcasts in my capacity as the CEO of TAAT™ to discuss the Company, our vision, and the tobacco industry in general. However, this is our first time leveraging a podcast from a sponsorship perspective. Historically, sports-related media was a favourite channel of tobacco companies until advertising bans started coming into effect. Ever since our launch, we have been capitalizing on this opportunity as a way of promoting the TAAT™ brand, and as such we are very pleased to be receiving sponsor visibility on the ‘In the Huddle’ podcast about professional football in Las Vegas.”
On behalf of the Board of Directors of the Company,
TAAT™ GLOBAL ALTERNATIVES INC.
Setti Coscarella, CEO and Director
For further information, please contact:
TAAT™ Investor Relations
THE CANADIAN SECURITIES EXCHANGE (“CSE”) HAS NOT REVIEWED AND DOES NOT ACCEPT RESPONSIBILITY FOR THE ACCURACY OR ADEQUACY OF THIS RELEASE, NOR HAS OR DOES THE CSE’S REGULATION SERVICES PROVIDER.
About TAAT™ Global Alternatives Inc.
The Company has developed TAAT™, which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in "Original", "Smooth", and "Menthol" varieties. TAAT™'s base material is Beyond Tobacco™, a proprietary blend which undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with "Big Tobacco" pedigree, TAAT™ was launched first in the United States in Q4 2020 as the Company seeks to position itself in the $814 billion1 global tobacco industry.
For more information, please visit http://taatglobal.com.
This news release contains “forward-looking information” within the meaning of applicable Canadian securities legislation. Often, but not always, forward-looking information and information can be identified by the use of words such as “plans”, “expects” or “does not expect”, “is expected”, “estimates”, “intends”, “anticipates” or “does not anticipate”, or “believes”, or variations of such words and phrases or state that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur, or be achieved. Forward-looking information in this news release includes statements regarding the anticipated performance of TAAT™ in the tobacco industry, in addition to the following: Potential impact from TAAT™’s sponsorship on the “In the Huddle” podcast, continued TAAT™ sponsorship presence on the “In the Huddle” podcast at no monetary cost to the Company. The forward-looking information reflects management’s current expectations based on information currently available and are subject to a number of risks and uncertainties that may cause outcomes to differ materially from those discussed in the forward-looking information. Although the Company believes that the assumptions and factors used in preparing the forward-looking information are reasonable, undue reliance should not be placed on such information and no assurance can be given that such events will occur in the disclosed timeframes or at all. Factors that could cause actual results or events to differ materially from current expectations include: (i) adverse market conditions; (ii) changes to the growth and size of the tobacco markets; and (iii) other factors beyond the control of the Company. The Company operates in a rapidly evolving environment. New risk factors emerge from time to time, and it is impossible for the Company’s management to predict all risk factors, nor can the Company assess the impact of all factors on Company’s business or the extent to which any factor, or combination of factors, may cause actual results to differ from those contained in any forward-looking information. The forward-looking information included in this news release are made as of the date of this news release and the Company expressly disclaims any intention or obligation to update or revise any forward-looking information whether as a result of new information, future events or otherwise, except as required by applicable law.
The statements in this news release have not been evaluated by Health Canada or the U.S. Food and Drug Administration. As each individual is different, the benefits, if any, of taking the Company’s products will vary from person to person. No claims or guarantees can be made as to the effects of the Company’s products on an individual’s health and well-being. The Company’s products are not intended to diagnose, treat, cure, or prevent any disease.
This news release may contain trademarked names of third-party entities (or their respective offerings with trademarked names) typically in reference to (i) relationships had by the Company with such third-party entities as referred to in this release and/or (ii) client/vendor/service provider parties whose relationship with the Company is/are referred to in this release. All rights to such trademarks are reserved by their respective owners or licensees.
Statement Regarding Third-Party Investor Relations Firms
Disclosures relating to investor relations firms retained by TAAT™ Global Alternatives Inc. can be found under the Company's profile on http://sedar.com.