NEWS

Blockbuster Mayweather vs Paul Boxing Match Provided Global Exposure for TAAT™, Driving New Engagement and E-Commerce Activity

On Sunday, June 6, 2021 the TAAT™ logo was made visible to a global audience of millions of viewers of the Floyd Mayweather vs Logan Paul boxing match through PPV as well as a variety of media sources before, during, and after the fight. Members of Mr. Mayweather’s entourage donned baseball caps with the TAAT™ logo on the front, shown by media outlets to include ESPN, Sky Sports, and Barstool, as well as on Mr. Paul’s Instagram account (20.1 million followers). Additionally, Mr. Mayweather shared a short video clip in which he personally introduces TAAT™ on his Instagram account (26.3

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