TAAT™ Releases Photos of its Sponsorship Presence at the PBR “Unleash the Beast” Invitational Events on June 11 and 12 at the MGM Grand in Las Vegas

On Friday, June 11 and Saturday, June 12, 2021 the “Unleash the Beast” invitational events of the PBR were held at the legendary Garden Arena of the MGM Grand Las Vegas, a venue of approximately 17,000 seats. On April 21, 2021 the Company announced it had become the exclusive combustible smoke product sponsor of the PBR through 2023, a bull riding league which holds more than 300 events across the United States each year and has provided exceptional value to sponsor brands in categories to include tobacco. During this weekend’s PBR events at the MGM Grand, the Company captured digital footage of its sponsorship presence displaying the TAAT™ logo, which has been released by the Company to show its sponsorship in action. 

LAS VEGAS and VANCOUVER, JUNE 17, 2021 – TAAT GLOBAL ALTERNATIVES INC. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) (the “Company” or “TAAT”) had a full digital sponsorship presence at both of this weekend’s Unleash the Beast invitational events of the Professional Bull Riders, LLC (“PBR”) league which were held at the MGM Grand Las Vegas (“MGM Grand”) in its storied Garden Arena venue. In a press release dated April 21, 2021 the Company announced that it had become the PBR’s exclusive combustible smoke product sponsor through the league’s final event of 2023. Brands which have sponsored the PBR have historically realized significant value from doing so, evidenced by a study indicating that PBR fans were 54% more likely to recognize a sponsor brand than the average U.S. adult, with 12% of fans having made a purchase from a brand specifically because it was a PBR sponsor1. Furthermore, in 2008 the parent company of the chewing tobacco brand Copenhagen chose the PBR as its sponsorship for the year, when it was restricted to sponsoring only one event annually2

In addition to this weekend’s PBR events in Las Vegas, the Company has benefited from significant exposure of its brand to smokers aged 21+ across the United States at other PBR events through placements of its logo throughout a given arena such as on the replay screen following a “qualified” ride (referred to as a TAAT™ Qualified Ride at PBR events, as shown below). This exposure complements another high-profile placement of the TAAT™ logo as part of a sports sponsorship, in which the Company sponsored the team of world champion boxer Floyd Mayweather in his fight against Logan Paul last weekend as detailed in a press release dated June 8, 2021.

At 6:45 pm EDT and 5:45 pm EDT on Friday, June 11, 2021 and Saturday, June 12, 2021, respectively, invited bull riders participated in competitions as part of the PBR’s annual series of over 300 bull riding events. TAAT™ promotional models were present on both days to encourage event-level engagement with smokers aged 21+, as seen in the images below. 

Bull rides which last for a minimum of eight seconds are considered “qualified” rides in PBR competitions. On arena displays, such a ride is referred to as a “TAAT™ Qualified Ride”, providing numerous brand exposure opportunities over the course of a given event. 

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TAAT™ promotional models wore traditional “rancher” style attire during the PBR “Unleash the Beast” invitational events this weekend at the MGM Grand Garden Arena in Las Vegas 

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Standard digital sponsorship insignia for the TAAT™ brand was displayed throughout this weekend’s PBR events in Las Vegas, NV

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In addition to arena sponsorship elements, the TAAT™ promotional models were given branded accessories such as drawstring backpacks to increase impression opportunities for the brand

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The MGM Grand Garden Arena can seat an audience of up to 17,000 people, and has been the venue of several world-famous events since it opened in 1993. Combat sport matches held in this arena include Evander Holyfield vs Mike Tyson (1997), Oscar De La Hoya vs Floyd Mayweather (2007), and the 2015 Fight of the Century boxing match between Floyd Mayweather and Manny Pacquiao. Musical performances held at the MGM Grand Garden Arena include shows by the Rolling Stones, Bruce Springsteen, Britney Spears, Madonna, and Beyonce. 

TAAT™ CEO Setti Coscarella commented, “The return of live sporting events has given us many opportunities to display the TAAT™ logo and messaging to smokers aged 21+ who are attending these events, which we believe has created considerable brand value that can be built upon long-term as we continue to commercialize TAAT™. Through the PBR we have gained impressions across the country in many markets, though this weekend was the first time that events in the PBR circuit were held in the Company’s hometown since we became a sponsor. We are pleased to have been able to enhance our presence in the MGM Grand Garden Arena with corporate representatives and promotional models, which we also intend to do at other sporting event sponsorships of ours in the future.”

Sources

1 – https://www.forbes.com/sites/jasonbelzer/2016/01/21/professional-bull-riders-pbr-has-created-the-most-authentic-sponsorship-platform-in-sports/?sh=125cfa6c74cc 

2 – https://www.forbes.com/sites/jasonbelzer/2016/01/21/professional-bull-riders-pbr-has-created-the-most-authentic-sponsorship-platform-in-sports/?sh=125cfa6c74cc 

On behalf of the Board of Directors of the Company,

TAAT GLOBAL ALTERNATIVES INC.

“Setti Coscarella”

Setti Coscarella, CEO and Director

For further information, please contact:

TAAT™ Investor Relations

1-833-TAAT-USA (1-833-822-8872)

investor@taatusa.com 

THE CANADIAN SECURITIES EXCHANGE (“CSE”) HAS NOT REVIEWED AND DOES NOT ACCEPT RESPONSIBILITY FOR THE ACCURACY OR ADEQUACY OF THIS RELEASE, NOR HAS OR DOES THE CSE’S REGULATION SERVICES PROVIDER.

About TAAT Global Alternatives Inc. 

The Company has developed TAAT™, which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in “Original”, “Smooth”, and “Menthol” varieties. TAAT™’s base material is Beyond Tobacco™, a proprietary blend which undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with “Big Tobacco” pedigree, TAAT™ was launched first in the United States in Q4 2020 as the Company seeks to position itself in the $814 billion1 global tobacco industry.

For more information, please visit https://taatglobal.com.

References

1 British American Tobacco – The Global Market

Forward-Looking Statements

This news release contains “forward-looking information” within the meaning of applicable Canadian securities legislation. Often, but not always, forward-looking information and information can be identified by the use of words such as “plans”, “expects” or “does not expect”, “is expected”, “estimates”, “intends”, “anticipates” or “does not anticipate”, or “believes”, or variations of such words and phrases or state that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur, or be achieved. Forward-looking information in this news release includes statements regarding the anticipated performance of TAAT™ in the tobacco industry, in addition to the following: Potential outcomes from the Company’s continued sponsorship of PBR events in the United States. The forward-looking information reflects management’s current expectations based on information currently available and are subject to a number of risks and uncertainties that may cause outcomes to differ materially from those discussed in the forward-looking information. Although the Company believes that the assumptions and factors used in preparing the forward-looking information are reasonable, undue reliance should not be placed on such information and no assurance can be given that such events will occur in the disclosed timeframes or at all. Factors that could cause actual results or events to differ materially from current expectations include: (i) adverse market conditions; (ii) changes to the growth and size of the tobacco markets; and (iii) other factors beyond the control of the Company. The Company operates in a rapidly evolving environment. New risk factors emerge from time to time, and it is impossible for the Company’s management to predict all risk factors, nor can the Company assess the impact of all factors on Company’s business or the extent to which any factor, or combination of factors, may cause actual results to differ from those contained in any forward-looking information. The forward-looking information included in this news release are made as of the date of this news release and the Company expressly disclaims any intention or obligation to update or revise any forward-looking information whether as a result of new information, future events or otherwise, except as required by applicable law.

The statements in this news release have not been evaluated by Health Canada or the U.S. Food and Drug Administration. As each individual is different, the benefits, if any, of taking the Company’s products will vary from person to person. No claims or guarantees can be made as to the effects of the Company’s products on an individual’s health and well-being. The Company’s products are not intended to diagnose, treat, cure, or prevent any disease.

This news release may contain trademarked names of third-party entities (or their respective offerings with trademarked names) typically in reference to (i) relationships had by the Company with such third-party entities as referred to in this release and/or (ii) client/vendor/service provider parties whose relationship with the Company is/are referred to in this release. All rights to such trademarks are reserved by their respective owners or licensees.

Statement Regarding Third-Party Investor Relations Firms
Disclosures relating to investor relations firms retained by TAAT™ Global Alternatives Inc. can be found under the Company’s profile on http://sedar.com.

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