TAAT™ to be Sold on Three Continents with Australian Container Order Valued at CAD $536,000
LAS VEGAS and VANCOUVER, AUGUST 27, 2021 – TAAT™ GLOBAL ALTERNATIVES INC. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) (the “Company” or “TAAT™”) is pleased to announce that Green Global Earth (“GGE”), the exclusive TAAT™ distributor for the U.K. and Ireland who recently placed a CAD $1,075,000 purchase order in addition to its previous CAD $149,000 order as announced in the Company’s August 20, 2021 press release, has issued an additional purchase order for €360,000 (approximately CAD $536,000) for a full shipping container of TAAT™ to be distributed in Australia. Last year, the Company proactively applied for trademarks in Australia as well as dozens of international jurisdictions as described in a press release dated December 31, 2020.
With Australia having the highest average price of a tobacco cigarette pack in the world (the equivalent of USD $25.12 for a 20-pack of Marlboro, compared to USD $8.00 in the United States1), the Company has long contemplated launching TAAT™ in this market to capitalize on its competitive price point as a non-tobacco product. Current estimates indicate that TAAT™ will retail for approximately 30% less than tobacco cigarettes in Australia. TAAT™ could also gain a competitive advantage in Australia from its ability to be sold in branded packaging, as Australian law requires tobacco cigarettes to be sold in “plain packaging”. Because Australia was the first country in the world to impose plain packaging requirements based on a 2011 law2, the Company believes the colourful TAAT™ packs can be especially eye-catching for smokers of legal age in Australia who have become accustomed to the uniform appearance of “plain packaging” for tobacco cigarettes.
At this time, the Company and GGE are in the process of finalizing certain elements of the launch plan for TAAT™ in Australia (e.g., taxation, compliant packaging, legal considerations in each state and territory). In the event that GGE’s initial supply of TAAT™ for the U.K. and Ireland approaches depletion before the Australia launch plans are approved, GGE intends to allocate the Australian container order for distribution in the U.K. and Ireland.
In August 2021, GGE has placed a cumulative total of €1,080,000 (approx. CAD $1,600,000) worth of purchase orders for TAAT™ between a two-container order to be distributed in the U.K. and Ireland, as well as a one-container order to be distributed in Australia. Smokers of legal age in Australia have been conditioned to the uniform “plain packaging” appearance of tobacco cigarette packs after Australia became the first country in the world to impose such regulations approximately a decade ago. The vivid colours that characterize the Original, Smooth, and Menthol varieties of TAAT™ can therefore provide a competitive advantage in the Australian market alongside the product’s selling points as an alternative to tobacco cigarettes with no tobacco or nicotine.
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TAAT™ Chief Executive Officer Setti Coscarella commented, “The global interest in TAAT™ from smokers of legal age grows daily, and this Australian opportunity is a testament to that popularity. Australia has been of interest to us as a potential expansion market for TAAT™ for some time now. A major reason for this is our ability to sell TAAT™ in most markets for significantly less than the price of tobacco cigarettes. This will have a larger impact in a market where smokers of legal age pay more per pack than anywhere else in the world. There have been several successive increases to tobacco cigarette prices in Australia in recent years, and we believe that in addition to providing a cost savings, TAAT™ can prove to be a better alternative to tobacco cigarettes for smokers of legal age who aspire to leave nicotine behind. We are very impressed with GGE’s ability to generate interest in TAAT™ in multiple markets globally, which can put TAAT™ in its third continent since it was first launched in Ohio at the end of 2020.”
On behalf of the Board of Directors of the Company,
TAAT™ GLOBAL ALTERNATIVES INC.
Setti Coscarella, CEO and Director
For further information, please contact:
TAAT™ Investor Relations
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About TAAT™ Global Alternatives Inc.
The Company has developed TAAT™, which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in “Original”, “Smooth”, and “Menthol” varieties. TAAT™’s base material is Beyond Tobacco™, a proprietary blend which undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with “Big Tobacco” pedigree, TAAT™ was launched first in the United States in Q4 2020 as the Company seeks to position itself in the $814 billion1 global tobacco industry.
For more information, please visit https://taatglobal.com.
This news release contains “forward-looking information” within the meaning of applicable Canadian securities legislation. Often, but not always, forward-looking information and information can be identified by the use of words such as “plans”, “expects” or “does not expect”, “is expected”, “estimates”, “intends”, “anticipates” or “does not anticipate”, or “believes”, or variations of such words and phrases or state that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur, or be achieved. Forward-looking information in this news release includes statements regarding the anticipated performance of TAAT™ in the tobacco industry, in addition to the following: Potential outcomes from GGE’s purchase order for a container of TAAT™, pending confirmation of the legal status of TAAT™ in the states and territories of Australia as a hemp product containing cannabidiol (“CBD”), possible allocation strategies for the Australian container order based on outcomes relating to the prerequisites for launching TAAT™ in Australia. The forward-looking information reflects management’s current expectations based on information currently available and are subject to a number of risks and uncertainties that may cause outcomes to differ materially from those discussed in the forward-looking information. Although the Company believes that the assumptions and factors used in preparing the forward-looking information are reasonable, undue reliance should not be placed on such information and no assurance can be given that such events will occur in the disclosed timeframes or at all. Factors that could cause actual results or events to differ materially from current expectations include: (i) adverse market conditions; (ii) changes to the growth and size of the tobacco markets; and (iii) other factors beyond the control of the Company. The Company operates in a rapidly evolving environment. New risk factors emerge from time to time, and it is impossible for the Company’s management to predict all risk factors, nor can the Company assess the impact of all factors on Company’s business or the extent to which any factor, or combination of factors, may cause actual results to differ from those contained in any forward-looking information. The forward-looking information included in this news release are made as of the date of this news release and the Company expressly disclaims any intention or obligation to update or revise any forward-looking information whether as a result of new information, future events or otherwise, except as required by applicable law.
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