about us

At TAAT, we don’t create new smokers. We give existing tobacco smokers the choice to leave nicotine behind while keeping the experiences they love.

our story

At TAAT™, we give tobacco smokers 21+ the choice to leave nicotine behind while keeping the experience they love. Made from our proprietary Beyond Tobacco™ blend, TAATs are American made and engineered to provide smokers with the same smoking experience they are familiar with: tobacco flavour, scent, and ritual with zero nicotine and zero tobacco. TAATs represent an attractive alternative to tobacco cigarettes and other smoking products. Under veteran leadership with a “Big Tobacco” pedigree, TAAT launched in Q4, 2020.

Our Product

TAAT’s patent-pending refinement technique goes through a 14-step proprietary process. The result is a unique creation that smells, tastes, smokes, and feels like any other tobacco product.

OUR portfolio


THE CURRENT CIGARETTE MARKETPLACE

  • Smokers are looking for alternative products like 

    e-cigarettes, but many, if not most, return to smoking.

- Over 80% of smokers have tried e-cigarettes but only 3.2% of the market is in the e-cig category.

- NRTs (nicotine replacement therapies) have been largely ineffective at impacting smoking incidence.

- Smokers prefer a solution that is more familiar and fits seamlessly with their smoking moments (morning coffee, afternoon commute, socializing with friends).

- Smoking is expensive. Consumers indicate that “the cost” is the #1 reason they dislike smoking which is often driven by high tax incidence.

- Potential new federal and state legislative bans on menthol flavours and reduction in nicotine levels in tobacco make the TAAT brand a great alternative for smokers who want to continue to use these products.

CORPORATE MILESTONES


INVESTMENT HIGHLIGHTS

  • INNOVATIVE / PATENTED PRODUCT

    Beyond Tobacco™ base material engineered to closely mimic the tobacco smoking experience


  • FAVOURABLE CONSUMER DYNAMICS

    Massive addressable worldwide tobacco market approaching US $1 trillion per year


  • ETHICAL MARKETING

    Nicotine-free products capitalizing on cost-effective digital strategies


  • SCALABLE PRODUCTION PLATFORM

    Currently expanding to approximately 25,000-square-foot facility in Las Vegas


  • MANAGED ROLLOUT

    Launched in Ohio in mid-December 2020 in first phase of rollout


  • STRONG MANAGEMENT TEAM

    Substantial experience in cigarette industry and capital markets


  • WIN-WIN ECONOMICS

    TAAT provides distributors and retailers with superior returns vs. tobacco-based cigarettes