about us

“At TAAT, we don’t create new smokers. We give existing tobacco smokers the choice to leave nicotine behind while keeping the experiences they love.”

Setti Coscarella, CEO, TAAT

our story

At TAAT™, we give tobacco smokers 21+ the choice to leave nicotine behind while keeping the experience they love. Made from our proprietary Beyond Tobacco™ blend, TAATs are American made and engineered to provide smokers with the same smoking experience they are familiar with: tobacco flavour, scent, and ritual with zero nicotine and zero tobacco. TAATs represent an attractive alternative to tobacco cigarettes and other smoking products. Under veteran leadership with a “Big Tobacco” pedigree, TAAT launched in Q4, 2020.

Our Product

TAAT’s patent-pending refinement technique goes through a 14-step proprietary process. The result is a unique creation that smells, tastes, smokes, and feels like any other tobacco product.

OUR portfolio


THE CURRENT CIGARETTE MARKETPLACE

  • Smokers are looking for alternative products like 

    e-cigarettes, but many, if not most, return to smoking.

- Over 80% of smokers have tried e-cigarettes but only 3.2% of the market is in the e-cig category.

- NRTs (nicotine replacement therapies) have been largely ineffective at impacting smoking incidence.

- Smokers prefer a solution that is more familiar and fits seamlessly with their smoking moments (morning coffee, afternoon commute, socializing with friends).

- Smoking is expensive. Consumers indicate that “the cost” is the #1 reason they dislike smoking which is often driven by high tax incidence.

- Potential new federal and state legislative bans on menthol flavours and reduction in nicotine levels in tobacco make the TAAT brand a great alternative for smokers who want to continue to use these products.

CORPORATE MILESTONES


INVESTMENT HIGHLIGHTS

  • INNOVATIVE / PATENTED PRODUCT

    Beyond Tobacco™ base material engineered to closely mimic the tobacco smoking experience


  • FAVOURABLE CONSUMER DYNAMICS

    Massive addressable worldwide tobacco market approaching US $1 trillion per year


  • ETHICAL MARKETING

    Nicotine-free products capitalizing on cost-effective digital strategies


  • SCALABLE PRODUCTION PLATFORM

    Currently expanding to approximately 25,000-square-foot facility in Las Vegas


  • MANAGED ROLLOUT

    Launched in Ohio in mid-December 2020 in first phase of rollout


  • STRONG MANAGEMENT TEAM

    Substantial experience in cigarette industry and capital markets


  • WIN-WIN ECONOMICS

    TAAT provides distributors and retailers with superior returns vs. tobacco-based cigarettes