TAAT™ Ships Thousands of Sample Packs to 38 States to Fulfill Requests from TryTAAT

LAS VEGAS and VANCOUVER, JANUARY 22, 2021 – TAAT LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) (the “Company” or “TAAT”) is pleased to announce that it has shipped thousands of sample packs of TAAT™, its flagship product, to legal-aged smokers in 38 U.S. states who requested a sample of the product from the TryTAAT (http://trytaat.com) landing page. Now that sample packs of TAAT™ are being distributed to markets besides Ohio, the Company anticipates that existing interest in the product could be strengthened based on first-time trials of TAAT™ by legal-aged smokers. With the launch of the Company’s e-commerce platform expected to occur this quarter, TAAT™ is to become available for purchase online by legal-aged smokers in additional markets across the country, including Ohio where TAAT™ is currently sold at retail. The Company has introduced new promotional methods for the TAAT™ brand such as the inclusion of a “TAAT™ Beyond Tobacco™” face mask in all packages containing TAAT™ samples. The first painted TAAT™ mural was also recently mounted on a high-visibility exterior area of an agricultural outbuilding located in the state of Ohio (shown below). The Company intends to place additional TAAT™ murals in similar settings as it continues to build its market presence.

In January 2021, the first TAAT™ mural was hand-painted and mounted on the exterior of an agricultural outbuilding in a rural area of Ohio. A timelapse video showing the creation of the mural can be accessed by clicking here

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Beginning last month in December 2020, tobacco retailers in the state of Ohio began selling TAAT™ to legal-aged smokers, with the Menthol variety proving popular as the first variety to be sold out and reordered, as announced in the Company’s January 12, 2021 press release. Approximately half of all sample requests made through TryTAAT were for TAAT™ Original, with TAAT™ Menthol being slightly more popular than TAAT™ Smooth. In an effort to capture feedback from legal-aged smokers who have sampled TAAT™ for the first time, a printed insert (pictured below) encourages recipients of TAAT™ samples to share their experiences with the product through social media. All sample packs of TAAT™ were also shipped with a face mask bearing the TAAT™ logo, which the Company believes could contribute to organic growth of awareness of the TAAT™ brand.

Samples of all three TAAT™ varieties have now been shipped to thousands of legal-aged smokers in 38 U.S. states, accompanied by the printed insert and face mask shown below

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This printed insert conveys an introductory message to legal-aged smokers who have received the TAAT™ samples that were recently shipped, encouraging them to share their feedback about TAAT™ through the Company’s social media channels

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The Company has also included promotional face masks with the TAAT™ logo with all sample packs that were shipped to legal-aged smokers in the United States this month

Readers using news aggregation services may be unable to view the media above. Please access SEDAR or the Investor Relations section of the Company’s website for a version of this press release containing all published media.

TAAT™ Chief Executive Officer Setti Coscarella commented, “TAAT™ has been available for purchase by legal-aged smokers in Ohio for more than a month now, and we are delighted to be fulfilling thousands of sample requests made on our TryTAAT landing page as this gives us the opportunity to enrich existing interest in our product across the country. Samples of TAAT™ have now been shipped to more than three quarters of all U.S. states, which enables us to potentially capture feedback and commentary from a wide variety of legal-aged smokers who are trying the product for the first time. In addition to building awareness through firsthand trials of the product with sample packs of TAAT™, we also opted to include a face mask bearing the TAAT™ logo with all shipments, which we anticipate could drive further visibility of our brand name. We are also very impressed with the first TAAT™ mural created earlier this month, and believe the placement of these murals in markets where TAAT™ is sold can be an effective promotional method as we continue our entry into the USD $814 billion global tobacco industry.”

TAAT™ Lifestyle & Wellness Ltd. has engaged Winning Media to provide and manage a comprehensive digital media marketing campaign for the Company. In connection with the engagement, the Company has entered into a master services agreement with Winning Media, pursuant to which it will primarily be tasked with providing the following services:

Display advertisement distribution, video advertisement distribution, e-mail distribution, push notification distribution and search engine marketing.

The services agreement has a 60-day term with a total payment value of USD $300,000.

On behalf of the Board of Directors of the Company,


“Setti Coscarella”

Setti Coscarella, CEO and Director

For further information, please contact:

TAAT™ Investor Relations

1-833-TAAT-USA (1-833-822-8872)



About TAAT Lifestyle & Wellness Ltd.

The Company has developed TAAT™, which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in “Original”, “Smooth”, and “Menthol” varieties. TAAT™’s base material is Beyond Tobacco™, a proprietary blend which undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with “Big Tobacco” pedigree, TAAT™ was launched first in the United States in Q4 2020 as the Company seeks to position itself in the $814 billion1 global tobacco industry.

For more information, please visit https://taatglobal.com.


1 British American Tobacco – The Global Market

Forward-Looking Statements

This news release contains “forward-looking information” within the meaning of applicable Canadian securities legislation. Often, but not always, forward-looking information and information can be identified by the use of words such as “plans”, “expects” or “does not expect”, “is expected”, “estimates”, “intends”, “anticipates” or “does not anticipate”, or “believes”, or variations of such words and phrases or state that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur, or be achieved. Forward-looking information in this news release includes statements regarding the potential launch of Beyond Tobacco™, in addition to the following: Potential outcomes from shipping TAAT™ sample packs to legal-aged smokers who requested samples on the TryTAAT landing page, potential placement of additional TAAT™ murals as described in the release. The forward-looking information reflects management’s current expectations based on information currently available and are subject to a number of risks and uncertainties that may cause outcomes to differ materially from those discussed in the forward-looking information. Although the Company believes that the assumptions and factors used in preparing the forward-looking information are reasonable, undue reliance should not be placed on such information and no assurance can be given that such events will occur in the disclosed timeframes or at all. Factors that could cause actual results or events to differ materially from current expectations include: (i) adverse market conditions; (ii) changes to the growth and size of the tobacco markets; and (iii) other factors beyond the control of the Company. The Company operates in a rapidly evolving environment. New risk factors emerge from time to time, and it is impossible for the Company’s management to predict all risk factors, nor can the Company assess the impact of all factors on Company’s business or the extent to which any factor, or combination of factors, may cause actual results to differ from those contained in any forward-looking information. The forward-looking information included in this news release are made as of the date of this news release and the Company expressly disclaims any intention or obligation to update or revise any forward-looking information whether as a result of new information, future events or otherwise, except as required by applicable law.

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