TAAT™ Releases Photos of its Sponsorship Presence at the PBR “Unleash the Beast” Invitational Events on June 11 and 12 at the MGM Grand in Las Vegas

On Friday, June 11 and Saturday, June 12, 2021 the “Unleash the Beast” invitational events of the PBR were held at the legendary Garden Arena of the MGM Grand Las Vegas, a venue of approximately 17,000 seats. On April 21, 2021 the Company announced it had become the exclusive combustible smoke product sponsor of the PBR through 2023, a bull riding league which holds more than 300 events across the United States each year and has provided exceptional value to sponsor brands in categories to include tobacco. During this weekend’s PBR events at the MGM Grand, the Company captured digital footage of its sponsorship presence displaying the TAAT™ logo, which has been released by the Company to show its sponsorship in action. 

LAS VEGAS and VANCOUVER, JUNE 17, 2021 – TAAT GLOBAL ALTERNATIVES INC. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) (the “Company” or “TAAT”) had a full digital sponsorship presence at both of this weekend’s Unleash the Beast invitational events of the Professional Bull Riders, LLC (“PBR”) league which were held at the MGM Grand Las Vegas (“MGM Grand”) in its storied Garden Arena venue. In a press release dated April 21, 2021 the Company announced that it had become the PBR’s exclusive combustible smoke product sponsor through the league’s final event of 2023. Brands which have sponsored the PBR have historically realized significant value from doing so, evidenced by a study indicating that PBR fans were 54% more likely to recognize a sponsor brand than the average U.S. adult, with 12% of fans having made a purchase from a brand specifically because it was a PBR sponsor1. Furthermore, in 2008 the parent company of the chewing tobacco brand Copenhagen chose the PBR as its sponsorship for the year, when it was restricted to sponsoring only one event annually2

In addition to this weekend’s PBR events in Las Vegas, the Company has benefited from significant exposure of its brand to smokers aged 21+ across the United States at other PBR events through placements of its logo throughout a given arena such as on the replay screen following a “qualified” ride (referred to as a TAAT™ Qualified Ride at PBR events, as shown below). This exposure complements another high-profile placement of the TAAT™ logo as part of a sports sponsorship, in which the Company sponsored the team of world champion boxer Floyd Mayweather in his fight against Logan Paul last weekend as detailed in a press release dated June 8, 2021.

At 6:45 pm EDT and 5:45 pm EDT on Friday, June 11, 2021 and Saturday, June 12, 2021, respectively, invited bull riders participated in competitions as part of the PBR’s annual series of over 300 bull riding events. TAAT™ promotional models were present on both days to encourage event-level engagement with smokers aged 21+, as seen in the images below. 

Bull rides which last for a minimum of eight seconds are considered “qualified” rides in PBR competitions. On arena displays, such a ride is referred to as a “TAAT™ Qualified Ride”, providing numerous brand exposure opportunities over the course of a given event. 

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TAAT™ promotional models wore traditional “rancher” style attire during the PBR “Unleash the Beast” invitational events this weekend at the MGM Grand Garden Arena in Las Vegas 

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Standard digital sponsorship insignia for the TAAT™ brand was displayed throughout this weekend’s PBR events in Las Vegas, NV

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In addition to arena sponsorship elements, the TAAT™ promotional models were given branded accessories such as drawstring backpacks to increase impression opportunities for the brand

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The MGM Grand Garden Arena can seat an audience of up to 17,000 people, and has been the venue of several world-famous events since it opened in 1993. Combat sport matches held in this arena include Evander Holyfield vs Mike Tyson (1997), Oscar De La Hoya vs Floyd Mayweather (2007), and the 2015 Fight of the Century boxing match between Floyd Mayweather and Manny Pacquiao. Musical performances held at the MGM Grand Garden Arena include shows by the Rolling Stones, Bruce Springsteen, Britney Spears, Madonna, and Beyonce. 

TAAT™ CEO Setti Coscarella commented, “The return of live sporting events has given us many opportunities to display the TAAT™ logo and messaging to smokers aged 21+ who are attending these events, which we believe has created considerable brand value that can be built upon long-term as we continue to commercialize TAAT™. Through the PBR we have gained impressions across the country in many markets, though this weekend was the first time that events in the PBR circuit were held in the Company’s hometown since we became a sponsor. We are pleased to have been able to enhance our presence in the MGM Grand Garden Arena with corporate representatives and promotional models, which we also intend to do at other sporting event sponsorships of ours in the future.”


1 – https://www.forbes.com/sites/jasonbelzer/2016/01/21/professional-bull-riders-pbr-has-created-the-most-authentic-sponsorship-platform-in-sports/?sh=125cfa6c74cc 

2 – https://www.forbes.com/sites/jasonbelzer/2016/01/21/professional-bull-riders-pbr-has-created-the-most-authentic-sponsorship-platform-in-sports/?sh=125cfa6c74cc 

On behalf of the Board of Directors of the Company,


“Setti Coscarella”

Setti Coscarella, CEO and Director

For further information, please contact:

TAAT™ Investor Relations

1-833-TAAT-USA (1-833-822-8872)



About TAAT Global Alternatives Inc. 

The Company has developed TAAT™, which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in “Original”, “Smooth”, and “Menthol” varieties. TAAT™’s base material is Beyond Tobacco™, a proprietary blend which undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with “Big Tobacco” pedigree, TAAT™ was launched first in the United States in Q4 2020 as the Company seeks to position itself in the $814 billion1 global tobacco industry.

For more information, please visit https://taatglobal.com.


1 British American Tobacco – The Global Market

Forward-Looking Statements

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