TAAT™ Secures Chainwide U.S. Gas Station Placement with Integrated Regional Marketing Program

 LAS VEGAS and VANCOUVER, MARCH 2, 2022 - TAAT GLOBAL ALTERNATIVES INC. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) (the “Company” or “TAAT”) is pleased to announce that TAAT™ Original, Smooth, and Menthol are now carried among existing tobacco cigarette offerings in all Speedee Mart gas stations in the state of Nevada. Established in 1995, Speedee Mart’s Nevada locations are situated across the Las Vegas Valley in locales to include Las Vegas, Summerlin, and Henderson. As a new TAAT™ retailer, Speedee Mart is incorporating strategic placements of promotional signage both in-store and outside of its stores (e.g., highway billboards) as a means of driving brand awareness. As TAAT™ has continued to gain market share throughout regions such as southern Nevada and eastern/central Ohio, the Company is coordinating with new and existing chain retail partners to augment its retail presence with various advertising tactics to build upon the brand’s current momentum in the tobacco category.

In a press release dated January 21, 2022, the Company announced its initiative to focus on placing TAAT™ in gas station convenience outlets given the significant correlation between routine purchases of fuel and tobacco products in the same transaction. Shortly thereafter, the Company announced an incentive program designed to encourage chain retailers to distribute “TAAT™ Twos” and convert recipients of these samples into first-time purchasers of a pack of TAAT™. Whether at the regional or national level, chain retailers such as Speedee Mart have proven to be particularly instrumental in fortifying TAAT™’s presence in a given market, given the store-by-store insights in specific locales that can help to influence business decisions.


All locations of Speedee Mart gas stations in the state of Nevada are now carrying TAAT™ Original, Smooth, and Menthol. The chain is incorporating an integrated advertising program to drive awareness of TAAT™ both inside and outside of its retail stores, which the Company anticipates can strengthen overall sales.

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TAAT™ Original, Smooth, and Menthol are shown for sale in the cigarette display of a Speedee Mart gas station in Las Vegas, Nevada near brands to include Maverick, which ranks fifth out of all tobacco cigarette brands in the United States based on market share1.

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Speedee Mart has provided a design for display advertising that is to be placed near its Nevada stores promoting TAAT™ based on its core value propositions as a zero-tobacco and zero-nicotine alternative to cigarettes.

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TAAT™ Chief Executive Officer Setti Coscarella commented, “Typically, the timeline for new brands to integrate external advertising programs with chain retailers such as Speedee Mart is far longer than the 15 months in which TAAT™ has been sold at retail. I believe TAAT™ has managed to supersede this because of the extraordinarily intuitive value proposition that can be understood by smokers, retail buyers, and top-level executive management alike. We have patiently built up our retail footprint while establishing reliable and scalable infrastructure for manufacturing and distributing TAAT™, which has positioned us favourably to expedite our entry into chains of all sizes across the United States, such as Speedee Mart. We look forward to working with their team to execute these integrated advertising strategies so that we can continue driving awareness and popularity of TAAT™.”


1 - https://www.cdc.gov/tobacco/data_statistics/fact_sheets/tobacco_industry/brand_preference/index.htm

On behalf of the Board of Directors of the Company,



“Setti Coscarella”

Setti Coscarella, CEO and Director

For further information, please contact:

TAAT™ Investor Relations

1-833-TAAT-USA (1-833-822-8872)




About TAAT Global Alternatives Inc.

The Company has developed TAAT™, which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in "Original", "Smooth", and "Menthol" varieties. TAAT™'s base material is Beyond Tobacco™, a proprietary blend which undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with "Big Tobacco" pedigree, TAAT™ was launched first in the United States in Q4 2020 as the Company seeks to position itself in the $814 billion1 global tobacco industry.

For more information, please visit http://taatglobal.com.



1 British American Tobacco - The Global Market

Forward-Looking Statements

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