TAAT® to Begin Integrated Store-Level Consumer Research at its Three Owned Tobacco Outlets in Ohio

As part of its acquisition of ADCO, a major Ohio tobacco distributor, TAAT® now owns three tobacco outlets in north-central Ohio through which the Company plans to undertake ongoing consumer research for the purpose of optimizing its retailing tactics in stores carrying TAAT® products. These research initiatives can also be adapted to other stores in ADCO’s distribution network across the state of Ohio as well as other stores in TAAT®’s nationwide portfolio of over 2,700 U.S. retailers of its products.

LAS VEGAS and VANCOUVER, MAY 27, 2022 - TAAT® GLOBAL ALTERNATIVES INC. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) (the “Company” or “TAAT®”) is pleased to announce that the Company will integrate ongoing consumer research with adult smokers into the three tobacco outlets operated by ADCO Distributors, Inc. (“ADCO”), a major tobacco distributor in Ohio who was acquired by TAAT® as announced in a press release dated May 20, 2022. The three north-central Ohio stores carry a standard range of tobacco products including popular brands of cigarettes (e.g., Marlboro, Newport, Camel) in addition to all three TAAT® varieties. With the direct control TAAT® now has over the management of these three stores, the Company plans to launch store-level initiatives to capture feedback from adult smokers in various situations (e.g., being offered TAAT® in addition to a requested legacy tobacco product). TAAT® believes this approach to consumer research could be far more insightful and cost-effective compared to retaining a third-party service provider.

Although the Company previously commissioned consumer research of adult smokers to evaluate their perceptions of TAAT® both in concept and as an actual product (as detailed in a press release dated April 14, 2021), the novel approach of conducting passive studies in-store on a firsthand basis is expected to capture a level of detail that is unprecedented in the tobacco or consumer packaged goods (“CPG”) categories. Given the routine nature of tobacco cigarette purchases by adult smokers who already have a specific brand preference, there are fairly limited opportunities to observe the actual transaction process as it occurs or to interject with recommendations to also purchase alternative products such as TAAT®. The Company therefore plans to leverage the unique research capabilities afforded by having in-house tobacco outlets to further optimize its retailing strategies in the tobacco category.


Following ADCO’s acquisition by TAAT®, it will continue to operate three tobacco outlets in Ohio where legacy brands of tobacco cigarettes are carried alongside TAAT® Original, Smooth, and Menthol. The Company intends to integrate store-level consumer research into the operations of these tobacco outlets and leverage the resulting insights to optimize its tactics for retail merchandising and activation. All three TAAT® varieties are pictured above in a Nevada tobacco retailer earlier in 2022.

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TAAT® Founder Joe Deighan commented, “Most brands have very little visibility into how their product performs at the point of sale, especially in relation to products from competitors. Although some insights can be obtained at a macro level through metrics such as scan records and certain quantitative data points, there is no substitute for being able to observe your target customers firsthand as they go about contemplating or making a purchase. Now that TAAT® owns three tobacco outlets in Ohio, we are able to roll out tailored in-store research initiatives to help us better understand how adult smokers react when they are offered TAAT®. By actively comprehending what factors might contribute to any potential objections or hesitation to trying TAAT®, we are able to fine-tune our retailing strategies to overcome some of those pain points with an objective of bolstering our conversion rates. We are very excited about launching these in-store research programs which I believe could be very impactful for commercializing TAAT® as a better and nicotine-free alternative to tobacco cigarettes.”

On behalf of the Board of Directors of the Company,


“Joe Deighan”

Joe Deighan, COO and Director

For further information, please contact:

TAAT® Investor Relations

1-833-TAAT-USA (1-833-822-8872)




About TAAT® Global Alternatives Inc.

TAAT® develops, manufactures, and distributes alternative products in categories to include tobacco, hemp, kratom, and other emerging segments of the CPG industry. Its flagship product is a nicotine-free, tobacco-free cigarette with a patent-pending base material formulation, sold in over 2,700 U.S. stores. With over CAD $80 million in overall net revenue in 2021, TAAT®’s facilities include a manufacturing plant in Nevada, as well as a distribution centre and multiple convenience stores in Ohio.

For more information, please visit http://taatglobal.com.

Forward-Looking Statements

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