TAAT® Sponsors “Boundary” Music Festival in Brighton (U.K.)
LAS VEGAS and VANCOUVER, SEPTEMBER 28, 2022 - TAAT® GLOBAL ALTERNATIVES INC. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) (the “Company” or “TAAT®”) is pleased to announce that it was a sponsor of the Boundary music festival in Brighton (population 290,000), an event which has an average attendance of approximately 20,000. The Company is scaling its marketing efforts targeted towards adult smokers in the United Kingdom as a greater supply of TAAT® is set to enter the market, following the largest shipment of TAAT® to the U.K. to date (as detailed in a September 16, 2022 press release).
Boundary is a one-day festival at Stanmer Park, which expanded the size of its outdoor venue space this year. TAAT®’s UK distributor Green Global Earth (“GGE”) recognized the opportunity to capitalize on the event’s outdoor environment where smoking is permitted to gain awareness and trial among adult smokers attending the festival.
TAAT® Chief Executive Officer Michael Saxon commented, “For the launch of TAAT® in the U.K. we initially focused on London, though we are now expanding into other areas of southeastern England as we organically grow our footprint. Being part of events like Boundary has proven to be effective in many countries in which I have worked, so we’re pleased to have had the opportunity to engage adult smokers at the Boundary festival as part of our widened U.K. rollout. This opportunity comes on the heels of our first in-person meeting with GGE who is doing a great job of building upon the brand’s existing presence in its first international market.”
More information about Boundary can be found on the festival’s website at the following link: https://boundarybrighton.com/
To enhance brand awareness among adult smokers in the U.K., TAAT® was a sponsor of the Boundary festival in Brighton which took place on Saturday, September 24, 2022. The Company is scaling its U.K. commercialization activities for TAAT® as a greater supply of its product enters the market.
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On behalf of the Board of Directors of the Company,
TAAT® GLOBAL ALTERNATIVES INC.
Michael Saxon, CEO and Director
For further information, please contact:
TAAT® Investor Relations
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About TAAT® Global Alternatives Inc.
TAAT® develops, manufactures, and distributes alternative products in categories such as tobacco, hemp, kratom, and other emerging CPG segments. Its flagship product is a nicotine-free/tobacco-free combustible with a patent-pending base material formulation, sold in several thousand U.S. stores. With over CAD $80 million in overall gross revenue annually, TAAT®’s facilities include an operations centre in Nevada, as well as a distribution centre and multiple convenience stores in Ohio.
For more information, please visit http://taatglobal.com.
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